Friday, June 19, 2009
3. Best Practices
To me I feel that the best practices are promotion and programming. Promotion is important as if there are no advertisements about the festival, no one would know when the festival starts or what will be showcased in this festival. With discounts, people will also be more attracted in buying tickets for the shows.
Programming is equally important as without proper programming, timings of the shows might clash with one another. Therefore, there must be programming so that audiences are able to catch more than one show if they want to.
4. Stakeholders
The event stakeholders are the host organisation, host community, sponsors, media, co-workers and participants and spectators.
The host organisation for this event is the National Arts Council. The host community would be Singapore as the performances are held all around Singapore. The sponsors for this event are Lee Foundation, Vivo City, SMRT and many more others. The media involved helps promote the event to audiences and the two official channels for this event is channel 5 and okto. The co-workers are the staffs working for the event, like the ticketing staff and the volunteers. The participants are the artists performing in the event and the spectators are the people who watch these performances by the Singapore Arts Festival.
5. Main purpose of this festival
This festival is a four-week long celebration for arts of different cultures. It showcases works by talented and promising artists from all over the world. By showcasing all the arts, it inspires love for art and it encourages all artists to share their works of art. It also promotes Singapore as a country with many artistic talents.
6. Tourism benefits received
As tickets to Singapore Arts Festival are sold in Malaysia and Indonesia, there may be tourist from these countries coming to Singapore for this festival. These tourists bring in revenue to our economy when they spend their money on tickets. Not only that, they have to spend money on accommodations, food and beverages, transportation and shopping as well when they arrive in Singapore.
However, from what I noticed, most of the audiences are Singaporeans. Therefore, this festival is making more money from Singaporeans than foreigners. Thus, tourism benefits received is actually very little.
7. Conclusion
Singapore Arts Festival is the time where art lovers get to enjoy the arts and where artists get to show off their artistic talents. I feel that Singapore has done ample preparation in terms of its marketing strategy, making this event a successful one.